If you are a distributor, importer or brand owner sourcing private label wet wipes, the quote you receive is only as good as the specification you send. Individually wrapped (single-sachet) wipes look simple, but pack size, wrapper material, inner substrate, fragrance, print method and carton planning all change the unit price and the end-user experience. This guide walks through the decisions to settle before you contact a manufacturer, based on the single-sachet wet wipe options produced by Renasan in Turkey, so you can compare offers from different suppliers on a like-for-like basis.
Private label wet wipes vs. branded promotional wipes
Buyers usually come with one of two projects:
- Branded promotional or hospitality wipes: single-sachet wipes printed with a restaurant, hotel, airline, caterer or corporate logo and handed out free of charge. Wrapper appearance, print quality and unit cost drive the decision.
- Private label retail wipes: wipes sold under your own brand through retail, pharmacy or wholesale channels in your market. Here labelling, product classification and regulatory responsibility in the destination country become part of the project.
Renasan has been manufacturing single-use hygiene products since 1967 and configures single-sachet wipes by pack size, wrapper paper, inner material, fragrance and print. For an overview of how we work with brands, see our private label manufacturing page.
1. Sachet size: 6×8, 7×10 or 7×12.5 cm
| Product | Sachet size | Inner sheet | Carton |
|---|---|---|---|
| Hygienic wet wipes 6×8 cm | 60 × 80 mm | 20 × 13 cm | 2,000 pcs |
| Hygienic wet wipes 7×10 cm | 70 × 100 mm | 20 × 13 cm | 2,000 pcs |
| Hygienic wet wipes 7×12.5 cm | 70 × 125 mm | 20 × 13 cm | 2,000 pcs |
Note that the inner sheet is the same size (20 × 13 cm) in all three formats. A larger sachet does not mean a larger wipe; it mainly gives you more print area and a different look on the table or tray. If your logo is long and horizontal, or you need room for a web address, QR code or a second language, 7×12.5 cm is the comfortable choice. For bill folders, napkin holders or coffee saucers, 6×8 or 7×10 cm usually fits better.
2. Wrapper paper: coated, triplex or metallised
- Coated paper: a clean print surface that shows logos and colours sharply; common for promotional orders.
- Triplex paper: a layered structure that gives the sachet a fuller feel.
- Metallised paper: a metallic finish for a more premium presentation, often chosen by hotels and upscale restaurants.
How long a sachet keeps its moisture depends on the wrapper layers and seal quality, and on transit and storage conditions. For export orders that spend weeks in containers and warehouses, ask the manufacturer to state recommended storage conditions and shelf life for your chosen wrapper in writing, and test samples under conditions similar to your supply chain.
3. Inner substrate: spunlace, filter paper or airlaid
Three inner materials are available: spunlace, filter paper and airlaid. Spunlace has a soft, cloth-like feel for hand and face use; filter paper and airlaid are among the more economical options. Match the substrate to the end user: a complimentary after-meal wipe and a retail product sitting next to established brands carry different expectations. Request samples of at least two options and decide with your sales team or key customers.
4. Lotion and fragrance
The lotion in Renasan’s single-sachet wipes is made with deionised water, and fragrances are water-based. Several fragrance options are available, from classic lemon cologne notes to more contemporary perfume profiles. Two practical points for international buyers:
- Fragrance preferences differ by market. A light, familiar scent is the safer choice for food service; retail ranges may justify a signature fragrance.
- Approve fragrance on a physical sample and keep the approval on record so repeat orders match.
Adding claims such as “antibacterial” or “disinfecting” can change how the product is classified in your market and which rules apply. A hygienic wet wipe and a wipe with disinfection claims are different products.
5. Printing: flexo or full-colour
Two print routes are available: flexo printing in up to 3 colours, or full-colour (four-colour process) image printing. A logo with one to three solid colours is usually well served by flexo; photos, gradients or multi-colour artwork call for image printing.
- Send vector artwork (AI, PDF, EPS) with Pantone references where possible.
- Keep text and logos away from the sealing edges.
- Plan multilingual text early; small font sizes may not be legible on a sachet.
- Approve a dimensioned digital proof before production.
6. Quantities, cartons and container planning
Single-sachet wipes ship in cartons of 2,000 pieces. Minimum order quantities depend on the print method, number of colours and wrapper paper, so confirm them at quotation stage. Plan your order in carton multiples and from real demand.
Worked example (distributor): suppose you supply 40 restaurants, each using about 4,000 sachets per month. Monthly demand is 40 × 4,000 = 160,000 sachets, or 80 cartons. A three-month order would be 480,000 sachets (240 cartons). Before fixing the quantity, ask for carton dimensions and gross weight so your forwarder can check how many cartons fit on a pallet and in a container. To decide when to reorder, the method in our article on reorder point and safety stock applies directly.
7. Regulatory responsibility in your market
For promotional wipes used inside your own business, the project is mostly about packaging and print. For wipes sold under your brand, clarify early:
- Product classification: depending on composition and claims, wet wipes may fall under cosmetics rules, biocidal product rules or other regimes in the destination market.
- Responsible person / importer of record: agree in writing who holds the product information file, notifications and label responsibility in your market.
- Labelling: ingredient list, manufacturer and importer details, batch number, warnings and language requirements must be planned into the artwork.
Requirements differ by country and change over time, so confirm them with your regulatory adviser or the competent authority in your market.
Quote checklist for private label wet wipes
- Sachet size (6×8 / 7×10 / 7×12.5 cm)
- Wrapper paper (coated / triplex / metallised)
- Inner material (spunlace / filter paper / airlaid)
- Fragrance
- Print method, number of colours and vector artwork
- Total quantity, delivery schedule and Incoterm
- Use case (hospitality or retail) and destination country
To see the full product range, download the Renasan e-catalogue.
Frequently Asked Questions
What is the minimum order quantity for private label wet wipes?
It depends on the print method, number of colours and wrapper paper. Because single-sachet wipes ship in cartons of 2,000 pieces, quantities are planned in carton multiples. Share your specification to receive an exact figure.
Does a bigger sachet mean a bigger wipe?
No. Renasan’s 6×8, 7×10 and 7×12.5 cm single-sachet wipes all use a 20 × 13 cm inner sheet. Sachet size mainly affects print area and presentation.
How many colours can be printed on the sachet?
Up to 3 colours with flexo printing. For photos or gradients, full-colour image printing is available.
Are hygienic wet wipes the same as disinfecting wipes?
No. Hygienic wet wipes are for cleansing and freshening. Wipes with disinfection claims are subject to different formulation and regulatory requirements.
Request a quote for private label wet wipes
Send us the details from the checklist above and we will prepare an offer with size, wrapper and print options for your market. Reach our export team through the contact page, or review the technical details on the hygienic wet wipes product page.